FREE MARKETING GUIDES (Available in English only)
GET YOUR FREE ELECTRONIC MARKETING GUIDES IN PDF FORMAT
Smart travelers never hit the road without a map. So why enter the confounding maze of today's marketing and management world without some kind of guide? That's why Harte-Hanks Market Intelligence has published a series of free Sales and Marketing Guides. This series was created to help technology companies fine-tune their sales efforts with practical knowledge concerning database products and solutions. While they won't answer all of your questions, we hope these guides help you to recognize the impact that effective direct mail, database marketing and lead management can have on your company's sales. By offering new solutions for traditional challenges, you take the mystery and potential misery out of the marketing process - and put your company in the fast lane. Order our FREE electronic guides today! >>
Click here to download Acrobat Reader to read PDF files.
The Guide to E-Care
Designed for Customer Support Managers on the web who know that customer expectations for online service are rising every day. This guide will give you insight on ways to get customer care right the first time. Order this FREE electronic guide today! >>
The Guide to E-Marketing
Marketing Managers who need to better understand the role of e-marketing in the entire customer relationship management (CRM) effort will find this guide useful. The Guide to E-marketing provides new ideas on how to better use evolving technologies to obtain the marketing results necessary in today's business environment. Order this FREE electronic guide today! >>
The Guide to Channel Marketing
Designed for channel watchers and channel changers, this guidebook offers new tips for working with resellers. Order this FREE electronic guide today! >>
The Guide to Gathering Effective Leads
Embarking on an effective database marketing strategy begins with one vital step: collecting and organizing prospect information. The Guide to Gathering Effective Leads provides crucial information on lead generation, methods for collecting actionable information, how to use the Web in building your database and how much information is too much! Order this FREE electronic guide today! >>
The Guide to Database Marketing
We've Got the Solution! Customers are only interested in one thing: how you'll solve their problems. With database marketing, companies make informed decisions about their customers and buying habits, and can match these characteristics to find future customers. This guide takes the mystery out of database marketing to help build customer understanding so you can sell smarter. Order this FREE electronic guide today! >>
The Guide to Understanding Direct Mail
The real power of direct mail comes when it is strategically combined with other effective marketing tools. This guide helps you build direct mailing strategies that are targeted, relevant and in-step with your customers. It's all about the right person getting the right message at the right time. Order this FREE electronic guide today! >>
The Guide to Sales Lead Management
Why do some lead programs fail and others succeed? The Guide to Sales Lead Management helps you to better understand the sales lead process so you can build winning strategies. Once you get leads, how do you prioritize them and track return on your investment? How do you sell your sales system to your sales team? How do you separate hot prospects from not prospects? How do you computerize the sales lead process? This invaluable guide provides the answers to these and dozens of other questions to get your sales program up and running. Order this FREE electronic guide today! >>
|