Harte-Hanks has developed the CI Technology Database™  (CITDB) for more than 35 years. In Europe, more than 50 trained researchers conduct more than 7,000 telephone interviews each month with information technology buyers in 20 countries.

A Targeted Approach

Our skilled researchers are responsible for collecting a specific aspect of a site's technology profile. The interview focuses on the different components of a specific location’s technology infrastructure as well as the contact profile and general company information. Below is an example of the key areas we would focus on in the technology interview:

• Hardware and Software Infrastructure (including systems, software, storage, PCs, outsourcing, and peripherals)
• LAN infrastructure
• Telecommunications and Data communications Infrastructure
• e-Business Infrastructure

With this approach, a site can be called numerous times throughout the year. By profiling a company from every angle, we deliver the most accurate picture of a potential buyer. We maintain a continuous interview cycle to keep our demographics, business and technology contacts and installed - as well as planned - technology information fresh and actionable.

Caller Quality Program

To ensure the highest quality content, we institute a thorough caller quality assurance program consisting of periodic updates, thorough interviewer training, random sampling logic checks, weekly random phone audits and feedback, and numerous redundant periodic data entry checks.

To further guarantee excellence, we employ a Computer Aided Telephone Reporting software program. This reporting software enables us to monitor outbound call duration and effort to ensure maximum quality efforts at all times.

Reliable and inclusive, our exacting methodology has made us the leading sales and marketing solutions provider for the technology and telecommunications industries. Harte-Hanks offers a unique combination of end-user databases, calling resources and delivery tools with an ability to bundle these strengths as a single-source provider of personalized customer applications.